Indonesian intends to increase its global competitiveness in order to achieve its aim of being established as a world-class sustainable tourism destination. Indonesia was ranked 42nd among other economies in the world in 2017 and was projected to jump rank to the 30s in 2019, according to the Travel and Tourism Competitiveness Index (TTCI) released by the World Economic Forum (WEF).
In order to realize this projection of jumping rank to the 30s among other countries in the world, the nation could improve its assessment on the pillars of environmental sustainability. Unfortunately, the WEF’s index ranked Indonesia in 131st place out of 136 countries when it came to environmental sustainability.
“We invite the public, private sector and communities to improve environmental sustainability through the Indonesia Sustainable Tourism Award (ISTA), which is entering its second year,” Minister of Tourism Arief Yahya said at the ISTA 2018 press conference at the Soesilo Soedarman Hall of the Ministry of Tourism Office’s Sapta Pesona Building in Jakarta on Thursday (07/19//2018).
Minister Arief, accompanied by the Deputy Minister of Tourism Destination and Industry Development Indonesia, Dadang Rizki Ratman, and the Ministry’s Expert for Sustainable Tourism Development, Valerina Daniel, explained that ISTA 2018 is an annual event held to award and measure the implementation of sustainable tourism management in tourism destinations across Indonesia, as regulated under Minister of Tourism Regulation (Permen) No. 14 year 2016 on the Guidelines for Sustainable Tourism Destinations.
“This regulation adopts the international standard of the Global Sustainable Tourism Council (GSTC), which takes into consideration three main aspects, namely the environmental, social, and economic aspects for now and the future,” said Minister Arief.
Sustainable tourism has become a global issue and Indonesia is very concerned about the development of environmentally friendly tourism. “Tourism is the smallest sector causing damage (to the environment) because the principle of tourism development is to keep it sustainable. A maintained environment is an asset for tourism to bring in tourists,” said Dadang Rizki Ratman.
Meanwhile, Valerina Daniel said Minister of Tourism Regulation No. 14 Year 2016 on the Guidelines for Sustainable Tourism Destinations has become a reference for the central government, regional governments, and other stakeholders in the development of sustainable tourism destinations. This guideline is conformed into Indonesia’s National Medium Term Development Plan (RPJMN) that supports the achievement of the Global Development Goals (SDGs).
“The principle is 3P, namely People, Planet, Prosperity, or community empowerment, natural sustainability, and increasing welfare. This principle is the theme of ISTA 2018: Local Wisdom for Sustainable Development or Kearifan Lokal untuk Pariwisata Berkelanjutan,” said Valerina Daniel.
To realize Indonesia as a world-class sustainable tourism destination, Valerina Daniel mentioned that all parties must be involved, including tourists visiting the destination. Travellers are expected not only to visit destinations, but also be involved in maintaining the environment and culture. “The young generation must be the driving force for the spirit of ‘to preserve is to prosper’ in order to establish Indonesia as a world-class sustainable tourism destination!” Valerina said.
ISTA 2018 Registration is Open Now
The registration for ISTA 2018 has been open since May 1st, 2018 and will end on August 20th, 2018. The forms and requirements for participating in the ISTA 2018 can be downloaded on www.kemenpar.go.id > News > ISTA.
After the registration period is closed, the jury will check the administrative requirements of the participants from August 1st – 24th, 2018. This stage will then be followed by desk evaluation from August 24th – 31st, 2018.
The next stage is the announcement of nominees from September 5th – 6th, 2018 followed by field visits or observations that include question and answer sessions from September 10th September to October 14th, 2018.
The final stage of the ISTA 2018 event is the awarding ceremony that will be held in Bali on November 8th, 2018.
(Public Communication Bureau)